The fractional model
Your Fractional e-Commerce Manager
An e-commerce manager, embedded in your team at a fraction of the cost of a full-time hire. Shopify, Amazon, paid media, email — set up, run, and reported on.
The fractional model
Channels NEST operates
What that means
Slack, weekly updates, shared dashboards. We work like your in-house e-commerce team — because functionally, we are.
We don't hand you a strategy deck and leave. Store builds, listings, campaigns, flows — set up, then run every day.
Shopify, Amazon, Meta, Google, TikTok, Klaviyo — managed together, so budget and effort go where the numbers say.
Tracking built properly from day one. Monthly KPI reports that show exactly what your investment returned.
Plans
Your e-commerce foundation, built right. For brands targeting $0 → $20K/mo.
Channel expansion + revenue acceleration. For brands targeting $20K → $100K/mo.
Full-stack operations + dedicated resources. Custom scope. For $100K+/mo brands expanding further.
Scope
Full store setup, checkout optimization, pixel stack, legal docs, daily operations — all of it.
From FBA setup to Prime Day prep. Brand Registry, A+ Content, advertising — covered.
Meta, Google, TikTok — full-funnel tracking, ROAS optimization, weekly reporting.
Klaviyo email + SMS flows. Recapturing revenue you've already earned.
Monthly KPI reporting with real attribution — so decisions come from data, not guesses.
Photo, video, brand strategy, social — we connect you with vetted creative partners.
Warehousing, shipping, inventory — we match you with the right fulfillment partner for your stage.
How we work
30 minutes. No deck. Where your channels, product, goals, and inventory stand. An honest conversation first.
Scope proposal + SOW. Only what you actually need — no upsells that don't fit your stage.
Shopify setup, pixels + CAPI, legal docs, ad accounts built — full stack live by week 4.
Validate conversion tracking against early data, optimize ad structure, tune CRM flows.
Weekly Slack + biweekly calls + monthly KPI reports. NEST runs it — your brand grows.
Channel status plus Amazon inventory and catalog review. An honest conversation first.
SOW with an expanded scope including Amazon FBA. Exactly the channels you need.
Shopify upgrades + Amazon FBA setup + TikTok Shop + Klaviyo — multichannel live by week 4.
Sponsored Ads + TikTok ad structure optimization, CRM flow tuning.
Weekly Slack + biweekly strategy calls + monthly KPI reports. NEST runs it — your brand grows.
A deeper diagnostic — multi-marketplace and wholesale expansion strategy included.
Custom SOW + a dedicated operations lead assigned.
YouTube/programmatic, affiliate, Faire wholesale setup — every channel live together.
Budget reallocation from cross-channel performance, programmatic structure tuning.
Weekly strategy meetings + executive reporting. NEST runs it — your brand grows.
Founder
"From Baby Shark to BTS, I’ve done more of this than almost anyone — building how brands actually sell in the US."
Leave a few details — we'll come to the call already knowing your brand.